Gardenia was founded in 1961 and, in just a few years’ time, became a leading ceramics group operating in over 100 countries world-wide. The Group can boast a firmly rooted brand image thanks to a positioning strategy increasingly focused on mid-to-high-end products. Coherently with this market strategy, the Versace Ceramics was born in 1997.
Versace. Through the partnership struck in 1997 with Versace, a prestigious Italian fashion designer, the Ceramiche Gardenia Orchidea group has found an inspiring affinity that has led to major achievements. The spirit uniting the two brands springs from a shared passion for interior design and the decorative home details. Even today, Gardenia’s close relationship with the Milan-based fashion house is a source of great pride and inspiration.