Gardenia was founded in 1961 and, in just a few years’ time, became a leading ceramics group operating in over 120 countries world-wide. Now led by Massimo Bonezzi, the Group can boast a firmly rooted brand image thanks to a positioning strategy increasingly focused on mid-to-high-end products. Coherently with this market strategy, the Versace Home Ceramic Collections was born in 1997 by the will and management of the Chairman, Mr. Massimo Bonezzi.
Recently, high quality and prestigious aesthetic research have been matched with the awareness that there can be no long-lasting development without sustainability. This term - sustainability - originates from ecology, where it defines the capacity of an ecosystem to maintain ecological processes, biodiversity and productivity for the future. Clearly, humanity is living to an unsustainable standard, as we are consuming the limited natural resources of the Earth more rapidly than we are capable of regenerating. Based on this assumption, Ceramiche Gardenia Orchidea S.p.A. has embraced the principles of sustainability and translated the culture of a responsible production into concrete actions in order to ensure future development, preserve the environment and improve our life style.